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Church Communication Guide To Social Media Analytics

Church Communication Guide To Social Media Analytics

Church Communication Guide To Social Media Analytics

Through the pandemic, many of us also became more tech-savvy and adaptable, learning how to Zoom and watching countless Instagram Lives. But a year out, with vaccinations, steadily increasing and hope for normalcy on the horizon, what will your church communication plan look like?

After a full year of this digital-first mentality, it’s important to evaluate which platforms are working best for you and how you can change your social media strategy to accommodate changing trends. We know more people are using social media—in fact, Renderforest reports that every 6.4 seconds, someone new joins social media. There are now 3.96 BILLION active users on social media. So it’s important to make social media ministry work for your church. With such a massive online presence, it’s crucial to have a well-optimized website to reach your audience effectively. WordPress is a popular choice for many organizations, and you can learn more about its impact and usage statistics in this article on WordPress statistics.

Church Communication Analytics

The most important tools in your church communication inventory are social media analytics. Here’s how to use analytics to your advantage, and the trends for sharing content.

ALSO, CHECK University Suspends Christian Student Who Criticized Transgender Ideology

Church Communication Analytics for Facebook

Facebook is one of the largest and most brand-friendly social media platforms. According to Backlinko, there are 1.73 billion daily active users on Facebook (defined as the number of registered users who log in on any given day). If social media is part of your communication strategy, your church likely has a presence on Facebook. But how can you tell if Facebook is working for you? Facebook provides in-depth insights that tell you everything from a post’s total reach to what time of day most of your followers are online. Here are four of the most helpful tools:

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  • Overview: while in admin mode on your church’s Facebook Page, you have access to Page Insights, which provides useful data and information for measuring success on Facebook. These are a couple of important insight terms:

    Reach the number of people who saw any of your posts once.
    Engagement: the number of people who engaged with your post through reactions, comments, clicks, and shares.

    Church Communication Guide To Social Media Analytics

Reach is a great tool to see how many people view your posts, but we want to focus most of our attention and efforts on engagement. Engaged audiences are interested in connecting with your Page, sharing your content, and visiting your website—helping to grow your social media presence.

  • Followers: this provides information about your growth in followers, and when people are following and unfollowing your Page. The follower’s section is an excellent way to look at change over time and as a big picture way to see if your posts are bringing in new followers.
  • Posts: this section of your insights is a goldmine and probably my most frequently used insights tool. The posts section is where you’ll find the time of day when most of your followers are online, as well as what days of the week are most popular. According to SproutSocial, the highest engagement time on Facebook is Wednesday at 11 a.m. However, each Page has a unique set of followers, so we recommend using the tools on your insights page to guide you in deciding when to post.

  • People: this section will give you insight into your audience—including gender, age range, and location. If you’re trying to broaden your audience, this is a great tool to see who you might be missing, as well as how to cater your posts to specific audiences.

ALSO, CHECK Download All Winners 40th Anniversary Messages – Bishop David Oyedepo And Others

Church Communication Analytics for Twitter

Twitter has gained popularity, with 9.6% of adults significantly increasing their usage of the platform during the pandemic. Twitter also has a reputation as a platform for news, popular culture, and current events. How can you tell if Twitter is benefiting you? Fortunately, Twitter provides free analytics tools available at analytics.twitter.com. On this page, you’ll find:

  • 28 Day Summary: this includes the number of tweets from your account, impressions (similar to reach on Facebook), profile visits, mentions, and followers. The summary also shows changes over time from your last 28-day period.

  • Monthly Statistics: Twitter will break down your statistics month by month, including your top tweet based on impressions, your top mention based on engagements, and total impressions, mentions, profile visits, and new followers. I track all of these numbers but am most interested in engagements and new followers.

    Church Communication Guide To Social Media Analytics

  • Tweet Activity: you can click “view tweet activity” under your top tweet for the month to see a breakdown of how well individual tweets performed. Tweet Activity can help you determine what type of content is most popular. You’ll also see a graph on the sidebar called “link clicks.” This tool shows how many people clicked on the link you tweeted out. It’s especially beneficial if you often share links to your website and use web tracking tools like Google Analytics.

Church Communication Analytics for Instagram

Instagram is the newer social media platform on this list but its growth has snowballed. Over 1 billion people use Instagram worldwide, with 200 million users visiting at least one business profile daily. My first Instagram tip: make sure you list your church’s page as a business page. Business accounts can access insights, as well as the ability to run ads. You can find a helpful guide to making that switch here. Speaking of insights, what are the best insight tools on Instagram?

  • Recent Highlights: you can navigate to your insights by clicking the “insights” button below the “edit profile” button on your page. Recent highlights provide an overview of reach, interactions, total audience, and content you shared.

  • Interactions: think of interactions like engagements on Facebook and Twitter. This page includes the number of interactions over some time, breaking it down into likes, saves, and story interactions.

  • Audience: this is the most helpful tool I use when tracking Instagram insights. Insights show the age range, gender, and location of your followers, as well as their most active times each day of the week. This information can help you figure out when to post, as well as how to cater to your target audience.

    Church Communication Guide To Social Media Analytics

Another Instagram tip is to utilize stories. Instagram provides excellent insights into your story reach, profile visits, and much more. Five hundred million people use stories each day, and brand stories have a completion rate (how many people viewed the story from start to finish) of 86%. Though Facebook and Twitter also have features like stories, they remain prevalent and useful on Instagram.

I hope this guide has helped you find, interpret, and review the analytics of three major social media platforms. As David Kinnaman and Mark Matlock write in their book Faith For Exiles: 5 Ways for a New Generation to Follow Jesus in Digital Babylon, “[S]creens demand our attention. Screens disciple.” Your church has an important message to share, and we hope these insight tools help guide you to reach many through digital media.

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Note: Facebook recently announced that Analytics will be going away on June 30, 2021. This article specifically references Facebook Insights, which are not scheduled to disappear.

This article appeared here.

I Am A God-kind Gospel Blogger, Gospel Content Writer, Evangelist, Songwriter, Teacher and Soul-Winner and the Chief-editor of ThePreachersPortal.Org. Right here, you will get access to the Latest and Trending Gospel songs worldwide, Live Streams, Audio Messages, Motivational Articles and Inspirational content as we share them for free. Follow me on social media to learn more about this movement. -ThePreacherMan

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Dr Abel Damina Was Wrong For Saying This About Dunsin Oyekan’s Song

Dr Abel Damina Was Wrong For Saying This About Dunsin Oyekan's Song

Dr Abel Damina Was Wrong For Saying This About Dunsin Oyekan’s Song

Trending on the internet is a video of Dr. Abel Damina who is known for his controversial take on issues concerning the body of Christ and is seen by many as a heretic or controversial preacher saying the song Channels Of My Spirit by Dunsin Oyekan is unscriptural. This has caused a mixed reaction from ministers, musicians and the general audience who are for or against Abel Damina’s take.

ALSO, READ Hallelujah Is Not A Heavenly Language – Abel Damina (Video)

However, looking at the revelation behind the song, we would agree that Dr Abel did not understand the context. In the video below he referred to the channel as a frequency, not as a pathway for a body of water. The Bible says in JOHN 7:37b -39 feast, Jesus stood up and called out in a loud voice, “If anyone is thirsty, let him come to Me and drink. 38Whoever believes in Me, as the Scripture has said: ‘Streams of living water will flow from within him.’” 39He was speaking about the Spirit, whom those who believed in Him were later to receive. For the Spirit had not yet been given, because Jesus had not yet been glorified

ALSO, READ Burn All The Books I Wrote On Prosperity’ Misleading – Abel Damina

OUR TAKE 

A channel in the spirit could mean a pathway by which we reflect the embodiment of the Holy Spirit in us, in our everyday life, jobs, academics, careers and ministry that will in turn make others give glory to God. Anything that affords you the privilege to reflect the God in You is a channel of the Spirit. The Bible says by their fruits we shall know them.

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Watch the video to have a full grasp of the concept and revelation behind this song which is proof that Dr. Abel was incorrect for berating the sanctity and revelation behind the song.  Above all, let love lead!! Let us refrain from the bathers on social media and pray for one another.

 

 

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Apostle Arome Osayi & Apostle Mike Orokpo Reconcile After Years Of Feud

Apostle Arome Osayi & Apostle Mike Orokpo Reconcile After Years Of Feud

Apostle Arome Osayi & Apostle Mike Orokpo Reconcile After Years Of Feud

Good news to the body of Christ in Nigeria as the much anticipated reconciliation between Apostle Arome Osayi and Apostle Mike Orokpo took place on the 3rd of June, 2024. This was made possible by the intervention of great servants of God such as Dr Akpami (the spiritual father of Apostle Arome Osayi), Dr. Paul Enenche who was revealed to have played a major role in this regard. Other men of God involved include; Pastor David Ogbueli and Evangelist Anthony Ogbuche.

We are happy to see this happen after a long time, but this is much expected as the highest expression of Priesthood is Love!!. The enemy is fighting against the body causing discord and bringing many into contention and completion . But, if we stand together as a whole body united and in love we will defeat the enemy.

Apostle Arome Osayi & Apostle Mike Orokpo Reconcile

He has agenda to make the house divide against itself, for the scripture to be fulfilled. In Matthew 15:25 ‘Jesus knew their thoughts and said to them, “Every kingdom divided against itself will be ruined, and every city or household divided against itself will not stand. Therefor, anything that brings about unity and peace amongst shepherd must be encouraged.

Thus, we  are on body and we serve the Living God! See the Official post in the Image below;

THE ZARIA RECONCILIATION AND PEACE ACCORD.
We bless the name of the Lord of peace Himself who has brought peace between his servants Apostle Arome Osayi and Apostle Orokpo Michael.
The meeting which held on Monday June 3, 2024 in Zaria was specially summoned by Apostle Arome’s father in the Lord, Dr. John Akpami, the heavenly arbitrator who saw off all matters in a most Holy Ghost charged atmosphere of love after a blunt session of truth revelations and discernment.
Special appreciation to Dr. Paul Enenche who did everything within his powers to ensure that the meeting holds to bring the needed peace to the both parties cum the body of Christ.

ALSO, READ Download Mp3 | All Apostle Michael Orokpo 2023/2024 Messages

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Apostle Arome Osayi & Apostle Mike Orokpo Reconcile

Heart felt gratitude also to Dr David Ogbueli, Evangelist Sunday Ogwuche and all the fathers of faith who insisted on the reconciliatory initiative.
What our hearts longed for, our eyes have seen today.
We are eye witnesses of these things.
Jesus is Lord forevermore.
May be an image of 2 people
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Pastor Ezekiel Atang Buried In Uyo See Photos & Guests Who Attended

Pastor Ezekiel Atang Buried In Uyo See Photos & Guests Who Attended

Pastor Ezekiel Atang Buried In Uyo See Photos & Guests Who Attended

Pastor Ezekiel Atang Buried In Uyo See Photos & Guests Who Attended

Late Pastor Ezekiel Atang Burial and Service Of Songs 

The body of late Pastor Ezekiel Atang, the Presiding Pastor of God’s House of Refuge, Uyo laid to rest in his hometown.

The Pastor died on Sunday, February 20, 2022, while in active pastoral duties at Onitsha, Anambra where he was invited to a 3-day crusade. READ HERE

The late cleric kicked off his final home journey on Wednesday, March 31 with a Service of Songs at the church auditorium in Uyo, Akwa Ibom State.

ALSO, READ Late TB Joshua To Be Buried In Lagos Today 9 July 2021

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There was a lying-in-state on Thursday, March 31 at the church premises by 8 am while a funeral service was held at the Ibom Hall Ground, which was attended by the state governor, Udom Emmanuel and other clerics.

Pastor Ezekiel Atang Buried In Uyo See Photos & Guests Who Attended

However, Some of the guests include the governor of Akwa Ibom state, Rev Dr Uma Ukpai, Dr Pasul Enenche and Many others.

MAY HIS GENTLE SOUL FIND ETERNAL REST IN THE LORD

See pictures below.

             

ALSO, READ Akwa Ibom State Government To Demolish Dunamis and 2 Other Mega Churches In Uyo

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ARE YOU BORN AGAIN? IF NO, ACCEPT JESUS NOW

Accept Jesus Christ today and secure a life of eternal rest and Glory …

Say this 1 Minute Prayer

Lord Jesus, I believe you died for my sins, Forgive me of all my iniquities. I accept you as my Lord and Saviour from today and forevermore. Come and Be the Lord of my life and I am willing to obey your command and live according to your will as you help me, Thank you for accepting me into your fold. AMEN

JOHN 3: 3 Jesus answered and said unto him, Verily, verily, I say unto thee, Except a man be born again, he cannot see the kingdom of God

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